Mobile Socialization
Mobile. All Day. Every Day. It is becoming easier to communicate with people through their mobile devices than through actual face-to-face interaction. People have their mobile devices glued to their...
View ArticleCharities! Get your Executive Director onto Twitter!
PROBLEM Everyone is talking about and engaged in social media and social networking all the time these days, but honestly they are GREAT ways to converse with your charitable organization’s target...
View Article6 Reasons Why Charities Should Get Google Grants
Google Grants is an amazing program that gives eligible charities up to $10,000 per month in free online advertising. Here are 6 reasons why charities need to take advantage of this opportunity and get...
View ArticleThe Interest Graph and Tapping into Personalized Web Browsing
The prominence and popularity of social media platforms like Twitter and Facebook has pushed companies and organizations to adopt various social media strategies to stay relevant and connected to their...
View ArticleMore eyeballs and more dollars for charitable video content
Charities are typically concerned with two factors when dealing with their operational issues. How can we find more exposure and more funding? Today, many charities are turning to the Internet and...
View Article3 Reasons Why Games Are A Suitable Fundraising Channel
Charitable organizations are always looking out for new and innovative ways to obtain and engage donors with the intention of increasing fundraising for their cause. Today, with the popularity of...
View ArticleGrowing Your Charity Through Conversion Goals
Conversions play an important role in growing your charity’s online presence. In the context of your website, a conversion is any action a visitor fulfills that you deem valuable. For example, if you...
View Article3 Reasons NOT to Get a Google Grant
In a past post I proposed 6 Reasons Why Charities Should Get a Google Grant. Although we’re firm believers of the Google Grants program at ConnectAd, we have encountered situations where a Google Grant...
View ArticleGoogle for Nonprofits: Providing the Tools for Change
Google for Nonprofits offers eligible groups the opportunity to access several useful Google products that can help change the way nonprofits use the internet to achieve their goals. These online...
View ArticleAdWords for Video for Nonprofits?! Imagining a possible future.
Over the past couple of years, I have been lucky enough to listen to several presentations by Googlers. The key takeaway has always been that mobile and video are the way of the future, especially as...
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